Conceptualizing and measuring culture in international business and management: From challenges to potential solutions
Caprar, Dan V, Devinney, Timothy M, Kirkman, Bradley L, Caligiuri, Paula
Journal of International Business Studies · 2015 · Volume 46 · Issue 9
Abstract
Understanding the influence of culture on business operations has been one of the most enduring components of international business (IB) and international
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