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Building international business theory: A grounded theory approach

Gligor, David M, Esmark, Carol L, Gölgeci, Ismail

Journal of International Business Studies · 2016 · Volume 47 · Issue 1

DOI: 10.1057/jibs.2015.35

Abstract

The field of international business (IB) is in need of more theory development. As such, the main focus of our manuscript was to provide guidance on how to

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