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Solving the single-country sample problem in cultural distance studies

Brouthers, Lance Eliot, Marshall, Victor B, Keig, Dawn L

Journal of International Business Studies · 2016 · Volume 47 · Issue 4

DOI: 10.1057/jibs.2016.15

Abstract

Selecting appropriate samples in cultural distance research is vital to producing valid empirical results. Over 80% of empirical cultural distance studies

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