Strategic alliance-based sourcing and market performance: evidence from foreign firms operating in China
Murray, Janet Y, Kotabe, Masaaki, Zhou, Joe Nan
Journal of International Business Studies · 2005 · Volume 36 · Issue 2
DOI: 10.1057/palgrave.jibs.8400120
Abstract
Although foreign multinational firms from the Triad regions increasingly use mainland China as both a sourcing and a marketing location, no study has direc
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