Toward a model of issue-selling by subsidiary managers in multinational organizations
Ling, Yan, Floyd, Steven W, Baldridge, David C
Journal of International Business Studies · 2005 · Volume 36 · Issue 6
DOI: 10.1057/palgrave.jibs.8400166
Abstract
In multinational organizations, local market responsiveness is critical to the development of effective strategies. This responsiveness is expected to occu
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