Internationalising in small, incremental or larger steps?
Barkema, Harry G, Drogendijk, Rian
Journal of International Business Studies · 2007 · Volume 38 · Issue 7
DOI: 10.1057/palgrave.jibs.8400315
Abstract
We argue that companies may enter foreign environments either incrementally, as suggested by long-established theory, or by taking larger steps that may re
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