Developing successful trust-based international exchange relationships
Katsikeas, Constantine S, Skarmeas, Dionysis, Bello, Daniel C
Journal of International Business Studies · 2009 · Volume 40 · Issue 1
DOI: 10.1057/palgrave.jibs.8400401
Abstract
Trust is a central construct in relationship marketing. Yet the literature provides mixed empirical evidence on the trust–performance linkage. Also,
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