Closing knowledge gaps in foreign markets
Petersen, Bent, Pedersen, Torben, Lyles, Marjorie A
Journal of International Business Studies · 2008 · Volume 39 · Issue 7
DOI: 10.1057/palgrave.jibs.8400409
Abstract
Knowledge and learning are ascribed pivotal roles in firms' internationalization processes: perceived market uncertainties, namely knowledge gaps relat
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