Think glocally, act glocally: a culture-centric comment on Leung, Bhagat, Buchan, Erez and Gibson (2005)
Gould, Stephen J, Grein, Andreas F
Journal of International Business Studies · 2009 · Volume 40 · Issue 2
DOI: 10.1057/palgrave.jibs.8400410
Abstract
Culture is a critical variable in international business (IB), and Leung, Bhagat, Buchan, Erez and Gibson (2005) enrich our understanding of its role. Howe
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