The Impact of Order and Mode of Market Entry on Profitability and Market Share
Pan, Yigang, Li, Shaomin, Tse, David K.
Journal of International Business Studies · 1999 · Volume 30 · Issue 1
DOI: 10.1057/palgrave.jibs.8490061
Abstract
Market share performance and profitability of overseas business activities has long been an important issue in international business. In this study, we ex
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