A Cross-Cultural Study of Interpersonal Information Exchange
Dawar, Niraj, Parker, Phillip M., Price, Lydia J.
Journal of International Business Studies · 1996 · Volume 27 · Issue 3
DOI: 10.1057/palgrave.jibs.8490142
Abstract
Research conducted primarily in the United States has shown that interpersonal influence arising from opinion exchange behavior is an important factor in c
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