Effectively Conceiving and Executing Multinationals' Worldwide Strategies
Kim, W. Chan, Mauborgne, Renée A.
Journal of International Business Studies · 1993 · Volume 24 · Issue 3
DOI: 10.1057/palgrave.jibs.8490239
Abstract
This study addresses one of the most compelling questions in the field of international management: How can a multinational simultaneously pursue the doubl
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