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Innovation Orientation, Environment and Performance: A Comparison of U.S. and European Markets

Manu, Franklyn A.

Journal of International Business Studies · 1992 · Volume 23 · Issue 2

DOI: 10.1057/palgrave.jibs.8490271

Abstract

Much attention has been paid to the importance of innovation in ensuring the survival and growth of companies. For U.S. companies a key issue is to what ex

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