Selling Machinery to China: Chinese Perceptions of Strategies and Relationships
McGuinness, Norman, Campbell, Nigel, Leontiades, James
Journal of International Business Studies · 1991 · Volume 22 · Issue 2
DOI: 10.1057/palgrave.jibs.8490299
Abstract
Chinese perceptions of machinery suppliers from six countries are used to evaluate supplier strategies and the customer relationships formed. Strategies ba
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