The Impact of Export Strategy on Export Sales Performance
Cooper, Robert G., Kleinschmidt, Elko J.
Journal of International Business Studies · 1985 · Volume 16 · Issue 1
DOI: 10.1057/palgrave.jibs.8490441
Abstract
Export sales are an important route to growth for the small-to-medium sized firm. This article reports the results of an extensive empirical study of the e
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