Advertising and the Consumerism Movement in Europe: The Case of West Germany and Switzerland
Samiee, Saeed, Ryans,, John K.
Journal of International Business Studies · 1982 · Volume 13 · Issue 1
DOI: 10.1057/palgrave.jibs.8490543
Abstract
In recent years, European countries have faced an ever increasing level of activities by consumerists. Much of this activity is aimed at regulating and con
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