Attitudes Toward Advertising: A Multinational Study
Wills, James R., Ryans, John K.
Journal of International Business Studies · 1982 · Volume 13 · Issue 3
DOI: 10.1057/palgrave.jibs.8490563
Abstract
Advertising is emerging as one of the most controversial functions of business. This study surveys an international sample of consumerists, students, acade
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