Service Multinationals: Conceptualization, Measurement and Theory
Boddewyn, J. J., Halbrich, Marsha Baldwin, Perry, A. C.
Journal of International Business Studies · 1986 · Volume 17 · Issue 3
DOI: 10.1057/palgrave.jibs.8490860
Abstract
The application of MNE definitions, measurements and theories to international services is still in its infancy, despite the considerable size and growth o
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