The Influence of Triad Nations' Environments on Price-Quality Product Strategies and MNC Performance
Brouthers, Lance Eliot, Werner, Steve, Matulich, Erika
Journal of International Business Studies · 2000 · Volume 31 · Issue 1
DOI: 10.1057/palgrave.jibs.8490899
Abstract
Is there a relationship between home-country competitive advantages, MNC price/quality product strategies, and firm performance? A cross-national contingen
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