Profiles of Internet Buyers in 20 Countries: Evidence for Region-Specific Strategies
Lynch, Patrick D., Beck, John C.
Journal of International Business Studies · 2001 · Volume 32 · Issue 4
DOI: 10.1057/palgrave.jibs.8490992
Abstract
The prospect of an emerging global Internet consumer entices many internationalizing organizations as it would enable standardization of Internet strategie
Enable JavaScript for citation tools and additional paper interactions.