Multinationality and Firm Performance: The Moderating Role of R&D and Marketing Capabilities
Kotabe, Masaaki, Srinivasan, Srini S., Aulakh, Preet S.
Journal of International Business Studies · 2002 · Volume 33 · Issue 1
DOI: 10.1057/palgrave.jibs.8491006
Abstract
Researchers in international business have long been interested in understanding the relationship between the multinationality of a firm and its market per
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