Asia’s materialists: Reconciling collectivism and materialism
Awanis, Sandra, Schlegelmilch, Bodo B, Cui, Charles Chi
Journal of International Business Studies · 2017 · Volume 48 · Issue 8
DOI: 10.1057/s41267-017-0096-6
Abstract
Materialism has an ugly face. The dominant view of materialism regards materialists as self-prioritizing individuals who oppose collective and prosocial go
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