“Outside in”: Global demand heterogeneity and dynamic capabilities of multinational enterprises
Zhang, Xiao, Xie, Luqun, Li, Jiatao, Cheng, Li
Journal of International Business Studies · 2022 · Volume 53 · Issue 4
DOI: 10.1057/s41267-019-00252-6
Abstract
We conceptualize the dynamic capabilities of multinational enterprises (MNEs) as learning and adaptation capabilities that address the pressure of global i
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