Managing cultural specificity and cultural embeddedness when internationalizing: Cultural strategies of Japanese craft firms
Sasaki, Innan, Nummela, Niina, Ravasi, Davide
Journal of International Business Studies · 2021 · Volume 52 · Issue 2
DOI: 10.1057/s41267-020-00330-0
Abstract
When entering international markets, manufacturers of consumer products are expected to adapt their products in order to meet local consumption practices.
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