Speed and synchronization in foreign market network entry: A note on the revisited Uppsala model
Johanson, Jan, Johanson, Martin
Journal of International Business Studies · 2021 · Volume 52 · Issue 8
DOI: 10.1057/s41267-021-00407-4
Abstract
A well-established interpretation of the Uppsala model is that it predicts a slow internationalization. Research has shown that it is not inevitable. It sh
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