Global scaling as a logic of multinationalization
Reuber, A. Rebecca, Tippmann, Esther, Monaghan, Sinéad
Journal of International Business Studies · 2021 · Volume 52 · Issue 6
DOI: 10.1057/s41267-021-00417-2
Abstract
Global scaling – defined as a logic of multinationalization that seeks rapid growth through the replication of a global business model across foreign
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