Human behavior and judgment: A critical nano-foundation for the Uppsala model and international business studies
Vahlne, Jan-Erik, Schweizer, Roger
Journal of International Business Studies · 2022 · Volume 53 · Issue 7
DOI: 10.1057/s41267-022-00502-0
Abstract
Economists and researchers of decision-making and business behavior increasingly rely on findings from the field of economic psychology. We argue that, by
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