The event study in international business research: Opportunities, challenges, and practical solutions
Eden, Lorraine, Miller, Stewart R., Khan, Sarfraz, Weiner, Robert J., Li, Dan
Journal of International Business Studies · 2022 · Volume 53 · Issue 5
DOI: 10.1057/s41267-022-00509-7
Abstract
The event study or event study method (ESM) is an empirical technique for capturing investors’ reaction to an event affecting one or more publicly tr
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