Charting new courses to enter foreign markets: Conceptualization, theoretical framework, and research directions on non-traditional entry modes
Brouthers, Keith D., Chen, Liang, Li, Sali, Shaheer, Noman
Journal of International Business Studies · 2022 · Volume 53 · Issue 9
DOI: 10.1057/s41267-022-00521-x
Abstract
Recent advances in digitalization and increasing integration of international markets are paving the way for a new generation of firms to use non-tradition
Enable JavaScript for citation tools and additional paper interactions.