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Machine learning in international business

Bosma, Bas, van Witteloostuijn, Arjen

Journal of International Business Studies · 2024 · Volume 55 · Issue 6

DOI: 10.1057/s41267-024-00687-6

Abstract

In the real world of international business, machine learning (ML) is well established as an essential element in many operations, from finance and logisti

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