Reputational judgments of foreign MNEs’ societal impact in frontier markets: the role of compatible, crossed, and conflicting signals
Makarius, Erin E., Kahindi, Aloysius M., Stevens, Charles E., Hong, Emma Kyoungseo
Journal of International Business Studies · 2025 · Volume 56 · Issue 7
DOI: 10.1057/s41267-025-00795-x
Abstract
How do host country stakeholders evaluate foreign MNEs’ local impact? Although MNEs’ desire for a reputation for positive societal impact is we
Enable JavaScript for citation tools and additional paper interactions.