A Model of Primary Voter Behavior
Bruce I. Newman, Jagdish N. Sheth
Journal of Consumer Research · 1985 · Volume 12 · Issue 2
Abstract
This article develops and tests a model of voter behavior in a primary election. The model integrates several schools of thought that have tried to explain voter behavior; it is tested by predicting the behavior of respondents based on the model, and then validating the results with the actual behavior of the respondents. Results obtained here provide a prediction rate of 90 percent correctly classified. The article then compares the explanatory and predictive power of the model to models that use demographic and political involvement data.
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