Another Look at the Impact of Information Presentation Format
Scott Painton, James W. Gentry
Journal of Consumer Research · 1985 · Volume 12 · Issue 2
Abstract
Previous research has indicated that the information acquisition process is highly dependent upon the manner in which information is presented. This study investigated information acquisition in several variations of the Information Display Board (IDB) format, including an interactive computer version. The amount of information acquired and the manner in which it was acquired were dependent upon the presentation format. The results suggest that one should be cautious when generalizing the results of previous work to new information search environments.
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