A Study of The Role of Beliefs and Intentions in Consistency Restoration
Richard W. Olshavsky, John O. Summers
Journal of Consumer Research · 1974 · Volume 1 · Issue 1
Abstract
The relationships among beliefs, knowledge, intentions and behavior of cigarette smokers were studied. The results suggest consistency is being restored by stating an intention to quit or by espousing beliefs, some of which evidence factual or reasoning distortions.
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