Joint Home Purchasing Decisions by Husbands and Wives
Gary M. Munsinger, Jean E. Weber, Richard W. Hansen
Journal of Consumer Research · 1975 · Volume 1 · Issue 4
Abstract
The housing decision was divided into seven elements or subdecisions. Husbands and wives, interviewed independently, were asked about their relative influence in making these subdecisions. Relationships between dominance in decision making and husband-wife agreement concerning that dominance were analyzed.
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