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Issues in Designing Consumer Information Environments

James R. Bettman

Journal of Consumer Research · 1975 · Volume 2 · Issue 3

DOI: 10.1086/208629

Abstract

Results of information processing research of particular importance for designing consumer information environments are reviewed and used in analyzing a proposal for provision of nutritional information by the Federal Trade Commission. An example of an alternative proposal is developed which is more congruent with human processing limitations.

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