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Bootstrapping of Data and Decisions

Joel Huber

Journal of Consumer Research · 1975 · Volume 2 · Issue 3

DOI: 10.1086/208636

Abstract

Bootstrapping is a way of improving human decisions by replacing raw judgments with a simple model of those judgments. Past work in the bootstrapping of decisions is reviewed and it is shown that the same technique can be used to upgrade the quality of data used by behavioral scientists.

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