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Prevention of Accidental Poisoning Through Package and Label Design

Kenneth C. Schneider

Journal of Consumer Research · 1977 · Volume 4 · Issue 2

DOI: 10.1086/208681

Abstract

This article reports findings of a study which investigated the possibility of controlling accidental childhood poisoning by designing packages and labels to reduce children's attraction toward these products. The major conclusion of the article is that such an approach to poison control is feasible.

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