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Public Policy and Consumer Information: Impact of the New Energy Labels

Dennis L. McNeill, William L. Wilkie

Journal of Consumer Research · 1979 · Volume 6 · Issue 1

DOI: 10.1086/208743

Abstract

Through a series of experimental tasks this study investigates two questions about the federal labeling program for home appliances: (1) the likely impact of the labels on consumers; and (2) the relative effect of alternative information formats. Results indicate that the labels can communicate useful information, but, by themselves, do not produce significant behavioral change.

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