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A Modernized Family Life Cycle

Patrick E. Murphy, William A. Staples

Journal of Consumer Research · 1979 · Volume 6 · Issue 1

DOI: 10.1086/208744

Abstract

Recent changes in family composition and life style, including rising divorce rates and decreasing family size, suggest that a reexamination of the traditional family life cycle is necessary. A revised family life cycle, with implications for family sociologists and consumer and marketing researchers, is proposed.

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