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A Path Analysis of Preventive Health Care Decision Models

Richard L. Oliver, Philip K. Berger

Journal of Consumer Research · 1979 · Volume 6 · Issue 2

DOI: 10.1086/208755

Abstract

A behavioral intention model and a health belief model were compared on the basis of their conceptual strength and predictive validity in a study of flu inoculation behavior. The results suggest that models incorporating evaluative components, normative influences, emotional factors, and intervening summary concepts may yield a greater understanding of health care decisions.

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