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Life Cycle Cost: A New Form of Consumer Information

R. Bruce Hutton, William L. Wilkie

Journal of Consumer Research · 1980 · Volume 6 · Issue 4

DOI: 10.1086/208778

Abstract

This paper introduces an intuitively appealing option for consumer policy on the energy crisis. Results of a consumer experiment indicate that life cycle cost can be communicated, and could produce energy-efficient purchases yielding savings of over four billion dollars per year by 1985.

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