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Predispositions Toward Generic Drug Acceptance

Zarrel V. Lambert, Paul L. Doering, Eric Goldstein, William C. McCormick

Journal of Consumer Research · 1980 · Volume 7 · Issue 1

DOI: 10.1086/208788

Abstract

This study examined the predispositions of persons, particularly the elderly poor, toward substituting chemically equivalent generic drugs for more expensive brand name products prescribed by their physicians. The findings suggest that these persons are not prone to choose generic substitutions for brand name drugs.

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