Predispositions Toward Generic Drug Acceptance
Zarrel V. Lambert, Paul L. Doering, Eric Goldstein, William C. McCormick
Journal of Consumer Research · 1980 · Volume 7 · Issue 1
Abstract
This study examined the predispositions of persons, particularly the elderly poor, toward substituting chemically equivalent generic drugs for more expensive brand name products prescribed by their physicians. The findings suggest that these persons are not prone to choose generic substitutions for brand name drugs.
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