Predictors of Attendance at the Performing Arts

Abstract

The present study differs from earlier efforts by its consideration of (1) future attendance intentions of potential artsgoers, (2) life-style, attitudinal, and experiential predictor variables, and (3) multiple market segments, and by its use of multivariate methods. With such differences, socioeconomic variables that were best predictors of arts attendance in prior work become nonsignificant. Implications for arts management are discussed.