Innovativeness, Novelty Seeking, and Consumer Creativity

Abstract

A conceptual framework is presented that incorporates three constructs highly relevant to consumer behavior—innovativeness, novelty seeking, and consumer creativity. A fourth construct, role accumulation, is also discussed. A model of the relational linkages among these constructs is developed, together with their definitions and a methodology to develop operational measures. Research implications and applications of this conceptual framework are discussed.