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Voluntary Simplicity Lifestyles and Energy Conservation

Dorothy Leonard-Barton

Journal of Consumer Research · 1981 · Volume 8 · Issue 3

DOI: 10.1086/208861

Abstract

This paper presents a behavioral index for measuring an individual's tendency towards a lifestyle of voluntary simplicity, characterized by ecological awareness, attempts to become more self-sufficient, and efforts to decrease personal consumption of goods. The index is shown to predict energy conservation and intention to purchase solar equipment.

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