The Feasibility of Changing Electricity Consumption Patterns
Jack J. Kasulis, David A. Huettner, Neil J. Dikeman
Journal of Consumer Research · 1981 · Volume 8 · Issue 3
Abstract
Time-of-day pricing, information feedback, group metering, appliance stocks, and demographic variables are examined as a means of synchronizing the demand of residential electricity. Peak and off-peak power were found to be weak substitutes in this 20-month study. Verbal responses indicated that information feedback served as a reminder to schedule activities, and that group metering reduced incentives.
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