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Consumer Conduct in Product Liability Litigation

Fred W. Morgan, Dana I. Avrunin

Journal of Consumer Research · 1982 · Volume 9 · Issue 1

DOI: 10.1086/208895

Abstract

This article identifies and discusses several areas of product liability litigation that are concerned with the extent to which consumer conduct affects the defendant's liability for product-related injuries. Although courts have been reluctant to admit consumer research as evidence, researchers should eventually be able to supply evidence in cases involving negligence and strict liability.

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