Satisfaction, Commitment, and Knowledge of Customers on a Mandatory Participation Time-of-Day Electricity Pricing Experiment

Abstract

Customer satisfaction, commitment, and knowledge were measured in a mandatory participation time-of-day electricity pricing experiment. Even with peak to off-peak price ratios as high as 8:1 and peak periods as long as 12 hours, customer satisfaction remained high. Over 80 percent of the customers reported some commitment to shifting appliance use, although customer knowledge of peak hours and price ratios was incomplete.