Joint Decisions in Home Purchasing: A Muddling-Through Process
Journal of Consumer Research · 1982 · Volume 9 · Issue 2
Abstract
This study characterizes joint decision-making as being reached by a muddling-through process rather than by a synoptic strategy. In spite of this muddling-through, joint decision-making is conceptualized as being effectively based on three conflict-avoiding heuristics.
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