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Joint Decisions in Home Purchasing: A Muddling-Through Process

C. Whan Park

Journal of Consumer Research · 1982 · Volume 9 · Issue 2

DOI: 10.1086/208908

Abstract

This study characterizes joint decision-making as being reached by a muddling-through process rather than by a synoptic strategy. In spite of this muddling-through, joint decision-making is conceptualized as being effectively based on three conflict-avoiding heuristics.

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